Tag social media marketing

How Unilever Used AI Magic to Make Soap Go Viral

Spheres of Influence. Influencer Marketing.

In a world where trends shift faster than you can say “algorithm,” Unilever — the global giant behind brands like Dove — has cracked the code on how to make even a bar of soap a viral sensation. The secret?…

New AI Video Ads Are Coming to TikTok—Create Stunning Clips from Text and Images

Caucasian woman recording video ad in warehouse

TikTok has unveiled a set of AI-powered ad-creation tools that let marketers turn plain text or still photos into full-motion video ads in minutes. At its recent TikTok World summit, the company showcased how brands can now generate eye-catching clips…

New Virtual Fame on How AI Influencers Are Taking Over Social Media

Young business woman and freelancer and social media influencer sitting on work desk

Forget human faces—today’s social feeds are crowded with computer-generated stars. These AI influencers, from Japan’s Imma to Spain’s Aitana, are racking up followers, landing brand deals, and rewriting what it means to be an online celebrity. What Are AI Influencers?…