Tag influencer marketing

They Look Real, But They’re Not: The New Booming World of AI Influencers

woman in gray hoodie standing in front of train

Virtual Fame Hits the Mainstream AI-generated influencers—from Lil Miquela’s streetwear stardom to Mia Zelu’s flawless Wimbledon-style posts—have moved from niche experiments to major marketing powerhouses. They collaborate with luxury brands, star in music endeavors, and curate virtual lifestyles that deeply…

How Unilever Used AI Magic to Make Soap Go Viral

Spheres of Influence. Influencer Marketing.

In a world where trends shift faster than you can say “algorithm,” Unilever — the global giant behind brands like Dove — has cracked the code on how to make even a bar of soap a viral sensation. The secret?…

New Instagram and TikTok Feature Shutdowns: What You Need to Know

Has social media changed the meaning of social

In a surprising move, social media giants Instagram and TikTok have recently announced the shutdown of several features that have been widely used by their massive user bases. The changes, which come amid shifting regulatory pressures, evolving user preferences, and…